Thursday, 28 March 2013

Paperchase Is Back On Buchanen!

I last reported on Paperchase visual merchandising back for their Christmas windows in 2009 and spoke about how I loved the colour blocking and use of large neon stars to emphasise the starry backdrop. Well after an absence since the Borders concession closed Paperchase is back in Glasgow on Buchanen Street along with the trademark neon shapes! This time the neon is in the form of circles - very cool in the evening and they really make the store stand out.


Cute! Hoppy Easter everyone!


4 comments:

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Victor Silva said...

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Jesse Califf said...

Hi Vicky! Nice blog. Glad you're interested in the display world. :)

If you are interested, check out some of Silver Star Industries' store interior retail display projects here:

www.silverstarindustries.com

We've had a lot of experience doing custom designed customer oriented projects for top retailers across the States.

Hope you enjoy it!

Thanks!

- Jesse

Mike Zellinger said...

What a nice idea on visual merchandising!

This reminds me of a study that 76% of consumers choose to enter a store they have never visited before based purely from its sign. Something visually compelling like those in Retail Windows or Retail Signs is an impact to drive sales.