Friday, 11 September 2009

Merchandise Display and Presentation Course

In July I completed a short course in Merchandise Display and Presentation at the London College of Communication. I had a fantastic time - I learnt a lot about Visual Merchandising and our tutor Sue Fraser was great.

For our first project, we had to go into the prop storage room and pick seven compatible items. I went for a country kitchen theme and chose rustic kitchen items with brown, light green and dark blue colours. I thought that this kind of display might look at home in the window of somewhere like Fortnum and Mason.

Our next project had the title of 'Colour Inspires...' After a brainstorm, I decided that colour inspires adventure and travel. The story of my display is that my mannequin was on the last day of her holiday and went to the beach while she waited for her transfer to the airport. However, time ran away with her and her realised she was running late so ran off the beach and dropped her suitcase in the hurry and everything spilled out. At the bottom right you can see that a crab that has crawled off the beach is hanging onto her clothes! Everything is brightly coloured and I tended to use items from the warmer side of the colour spectrum to create a sunny, tropical feel. I could imagine this display in the summer windows of a House of Fraser store.

This display had to be created around a mood and a style - I chose nostalgia. I wanted to use a brand in one of my displays so I chose a high end shoe brand called Strutt Couture. I decided to create part of a vintage themed ladies boudior and chose the soft, romantic colour theme to match the product (the high heeled shoes) and the mood and style. I used lace, roses, a fan, a black and white photo and pearls within the display to help bring about this nostalgic feeling.

Our final project involved creating a display where everything had to be suspended. I went with a theme which I called 'Midnight Mischief'. I had a group of magic blue and silver butterflies that were flying off with diamond encrusted jewellery and accessories in the middle of the night below a full moon. A silver butterfly net held by some invisible creature is trying to get the jewellery back. I could imagine this window being in something like Tiffany's or a high end department store that wants to show off it's new range of diamond encrusted accessories.


Mansi said...

i am an interior designer.. & i really liked your designs and displays.. i am planning to get into film and tv set designing, but i love visual merchandising too! i am very confused about what to study & pursue further.. or can i get a degree by which i can do both? can i get your advice in this?

John said...

nice work i like you design. Promotional Merchandise can help you to grow your business and help it become a bigger and recognised company within the marketplace.
promotional items

Hamstech Page said...

The visual merchandising program from Hamstech is designed for candidates with a first-level degree in fashion design, design, photography, architecture, communication, or other related disciplines. It is also aimed at young professionals who work in the fields of industrial design and journalism, and at those who work in the media offices of fashion, fashion styling, or visual merchandising companies. Owners of fashion studios and companies may also enroll to improve their skills in fashion styling and visual merchandising.
During this program, students will:
Create a visual strategic language for a fashion brand
Develop a coherent visual merchandising display
Acquire and apply advanced theoretical, analytical, and critical knowledge of issues related to a specific segment in the fashion styling, visual merchandising, and brand communications fieldvisual merchandising courses